Kum & Go is a convenience store chain that operates 400 stores in 11 states throughout the Midwest. In this case we take a look at how they can leverage data in order to capitalize on further personalization opportunities. Our solution provides insight on how to successfully implement new procedures to increase inside sales while measuring the return on investment.
Cardlock Expansion Strategy
Renewable Energy Group is a global producer and supplier of renewable fuels. In this case we take a look at the best approach for an expansion strategy to build 8 more successful cardlocks. With a special emphasis on implementing a fleet card program and demand generation tactics to drive consistent traffic.